In AICE Media we are learning about marketing in the media. My teacher is teaching us this by assigning us a genre and song, which we will have to create a fake band for, market, promote, and make a music video for. In this project I am working with two of my classmates (D and B). We've been working on this project for around 2 weeks and we are finally done!
In my last post (progress post last week) I explained all of our first steps.. brainstorming, researching, organising, recording, and editing (part of it). For this last week we've been working on finishing the editing of our music video and working on our google slides information. Between D, B, and I we divided the information. I was in charge of explaining who our target audience is, who our band is, the outline of our campaign (step by step), and our distribution plan. I also helped D with ideas of our branded products and instagram posts!
In this blog post I will be explaining each one of my slides and information I've gathered and added into my slides this week!
My first slide explained our target audience. For our band's target age group we decided on 15 years old-mid 20s. Our lyrics can be relatable to these young audiences and so is our music video. It's about finding yourself and succeeding and that is a "hot topic" in this age group. For our band's target gender we decided to include all genders. This type of rock doesn't really have a "gender preference" as anyone can enjoy it and relate! For our band's target audience preferences we decided to target people who have a passion for music, have open-mindedness, are creative and unique, are live music enthusiasts, have history and nostalgia, have a counter-cultural spirit, have diverse tastes, have a collector mentality, and have emotional connections to things. We picked these because our band is this kind of style.. usually rock bands are this way.
My second slide explained who were were.. "Who Are We? WE ARE PARASOMNIA!!", is our band quote. Parasomnia consists of 5 band members, 1 lead singer, 2 guitars, 1 bass, and 1 drummer. We decided to make this a band because in the genre of rock bands are more popular (The Rolling Stones, Foo Fighters, Red Hot Chili Peppers, etc). But, we decided to make our lead singer the face of the band to make it easier to spread and promote (he's the star!). I also included the name of our song ("Here I Come!) and cover.
My third slide explained our outline of the campaign (our steps!).
These were our steps:
Step 1- Street/ Restaurant gigs (free) & promote socials + merch (also free)
Step 2- Social media boost of song being launched on platforms soon
Step 3- Launch the song (Here I Go!) on platforms
Step 4- Pre-show acts at concerts of well-known artists
Step 5- Start selling merch and promoting it
Step 6- Launch the music video on youtube (+other platforms)
Step 7- Continue posting and promoting on socials (trends, fan edits, etc)
Step 8- FIRST CONCERT!!!!!!!!!!!!! (affordable)
Step 9- Free meets and greets + continue promoting merch
Step 10- FAMOUS! (continue interacting with fans and socials).
These are some examples of our visual steps:
These steps are crucial for our campaign because it explains (in deep detail) how Parasomnia will be able to become famous. We want to slowly build up our campaign up through live events and social media (our age group really enjoys tis kind of stuff and it's trendy).
After I finished my work I helped D with ideas of the branded products (visuals) and this is how they turned out!:
I really enjoyed doing this project! Even though it was a bit stressful and extremely time consuming, I was able to learn how the media and campaigning works better.. it is a LONG process! It was really fun to create such a huge thing and spread it around. My favorite part of the project was filming the video. I really enjoyed practicing filming and exploring different angles.
Something I would improve in the future would be using my time more wisely for the slides instead of wasting it and cramping it all last minute.
Making a video recording and putting together a slide presentation is a great way for me to prepare for my exam. It helps me learn and practice effectively by reinforcing my understanding of the study material in an engaging manner.
Anyways, this is the links to our music video and our google slides:
Music Video- https://youtu.be/k3kbghLTrdE
Slides- https://docs.google.com/presentation/d/1l1peH5wX5Ur0-OrjA-fkbBBTsB2fFP3F0eNULcENhQg/edit?usp=sharing
THANK YOUUUU!
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